
Our Story
More Than Clothing.
This Is a Movement.
CNEX Original was founded by Natalie Facciol, a mum who had a bold dream 18 years ago when she gave birth to her two beautiful boys, Ethan and Xavier.
She saw a gap in boys' fashion, something was missing. Something bold. Something meaningful. Something that made our sons feel like more than just kids in clothes.
But back then… Natalie didn’t have the courage. Life happened. And the dream went quiet.
Years later, now an aunty to three beautiful nieces and five amazing nephews — and with the arrival of the youngest just over a year ago — Natalie was reminded of everything she once put on hold. That little one lit the fire again.
This brand is for them. For her sons. Her nephews. And for every young boy being raised to lead, to stand tall, to know his worth.
This isn’t just fashion. This is identity.
Because every boy deserves to feel like an Emperor Amongst Kings.
Every young king has an emperor inside him. We just help him show it.
CNEX Original xx